Anna Carreras

Papers

Total Citations

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About

Anna Carreras’s research sits at the intersection of ubiquitous computing, retail technology, and human-computer interaction, with a focus on bridging the gap between physical and digital shopping experiences. Her most cited work, “Projection of RFID-Obtained Product Information on a Retail Store’s Indoor Panoramas” (2015, 30 citations), pioneers a novel system that uses RFID readers—from handheld devices to autonomous robots—to capture product location data and project it onto panoramic store maps. This contribution enables real-time, spatial inventory visualization, allowing customers to locate items within a physical store as easily as they would on a website. Her earlier work, “STORE VIEW” (2013, 9 citations), laid the groundwork by identifying key challenges in navigating indoor retail spaces and proposing a system to let users access store inventories remotely before visiting. Together, these projects address a core consumer behavior shift: researching online but purchasing offline. Carreras’s work has been recognized for its practical impact on retail analytics and user experience design, offering a tangible solution to the “last meter” problem of product discovery. Her research continues to influence how smart environments merge digital convenience with physical retail.