Ana Martins
Papers
1
Total Citations
4
H-Index
1
About
Ana Martins is a tourism researcher whose work examines the intersection of technology adoption and human behavior in the travel sector. Her primary research areas include the application of the Technology Acceptance Model (TAM) to emerging tourism technologies, with a particular focus on how tourists and industry professionals perceive and integrate robotics and artificial intelligence into hospitality and travel experiences. Her most-cited paper, “Are the Portuguese ready for the future of tourism?: A Technology Acceptance Model application for the use of robots in tourism” (2021), has garnered 4 citations and explores the readiness of Portuguese stakeholders to embrace robotic services in a rapidly digitizing industry. This study contributes critical insights into the social and psychological barriers to technological adoption in tourism, offering practical implications for destination management and service innovation. Martins’ work is notable for bridging theoretical frameworks with real-world applications, helping to shape conversations around the future of human-robot interaction in tourism. Her research is especially relevant for students and scholars interested in the socio-technical dynamics of tourism, digital transformation, and consumer behavior in increasingly automated service environments.
Research Focus
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Top Papers
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