Amelia Amelia
Papers
1
Total Citations
72
H-Index
1
About
Dr. Amelia Amelia is a pioneering researcher at the intersection of service technology, consumer behavior, and retail innovation. Her work fundamentally explores how customers interact with and accept emerging technologies, particularly frontline service robots (FSRs) in high-stakes service environments. Her most influential study, "Customer acceptance of frontline service robots in retail banking: A qualitative approach" (2021, 72 citations), provides a deep, qualitative understanding of the drivers behind customer acceptance of FSRs. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT) to real-world banking interactions, she revealed critical factors—such as trust, perceived usefulness, and social influence—that shape customer willingness to engage with robotic tellers and advisors. This work has become a cornerstone for both academics and practitioners navigating the automation of financial services. Dr. Amelia’s research is characterized by its practical relevance and theoretical rigor, offering actionable insights for service design and implementation. Her contributions are essential reading for anyone studying the human side of service automation, and her ongoing work continues to shape how businesses integrate technology without alienating their customers.
Research Focus
Key Achievements
Top Papers
- 1