Abide Coskun-Setirek

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About

Abide Coskun-Setirek is a leading scholar in the intersection of digital innovation and strategic management, whose work illuminates how organizations transform through technology. Her most influential contribution, the 2020 paper "Digital innovations-driven business model regeneration: A process model," has garnered 90 citations and provides a groundbreaking framework for understanding how firms systematically evolve their business models in response to digital disruption. This research offers a structured, stage-based model that moves beyond static descriptions of change, revealing the dynamic processes through which companies can regenerate value creation and capture mechanisms. Coskun-Setirek’s work is particularly valued for its practical implications, guiding managers and entrepreneurs in navigating the complexities of digital transformation. Her research agenda consistently bridges theory and practice, making her a vital voice for scholars and practitioners alike. With a growing citation impact, she continues to shape conversations on how digital innovations can be leveraged not merely for incremental improvement but for fundamental business model renewal, positioning her as a key thinker in the evolving landscape of digital strategy and organizational change.