Papers
2
Total Citations
168
H-Index
2
About
Wen-Hwa Lee is a prominent researcher at the forefront of hospitality technology and human-robot interaction, with a particular focus on how emerging technologies are transforming the food service industry. His groundbreaking work examines the adoption and perception of service robots in restaurant environments, exploring how factors such as trust, interactivity, and output quality influence customer acceptance of robotic systems. Lee's most celebrated contribution, his Technology Acceptance Model (TAM) for restaurant service robots, has garnered remarkable scholarly attention, accumulating over 136 citations since its publication and establishing itself as a foundational reference in hospitality technology research. This work addresses critical industry challenges, including human resource shortages, high staff turnover rates, and ongoing training demands, positioning robotics as a viable and transformative solution for modern culinary experiences. By applying and extending classical technology acceptance frameworks to the novel context of robotic food service, Lee has helped bridge the gap between theoretical models and real-world hospitality applications. His research has proven invaluable for both academics studying service innovation and industry practitioners seeking to understand customer responses to automation, making him an influential voice in shaping the future of restaurant technology adoption worldwide.
Research Focus
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Top Papers
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