Kuang Heng Shih
Chinese Culture University, National Taipei University of Technology
Papers
2
Total Citations
168
H-Index
2
About
Kuang Heng Shih is a researcher whose work sits at the compelling intersection of technology adoption, service innovation, and human-robot interaction. Best known for pioneering investigations into how customers perceive and accept service robots in the restaurant industry, Shih has made significant contributions to understanding the psychological and behavioral dynamics that shape technology integration in hospitality settings. His most influential work, a Technology Acceptance Model (TAM) framework applied to restaurant service robots, has garnered over 136 citations, reflecting the growing scholarly appetite for research at this frontier. By examining dimensions such as trust, interactivity, and output quality, Shih's research offers both theoretical depth and practical guidance for restaurateurs and technology developers navigating the rapid deployment of robotic systems in food service environments. His findings underscore that successful robot adoption hinges not merely on technical capability, but on customers' emotional and cognitive responses to these novel interactions. As the hospitality industry continues to grapple with labor shortages and evolving customer expectations, Shih's scholarship provides an essential evidence base for decision-makers. His work has helped establish service robotics as a legitimate and urgent area of academic inquiry, making him a notable voice in the future of human-technology interaction in everyday consumer experiences.
Research Focus
Key Achievements
Top Papers
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- 2