Supriyanka Govekar
Papers
1
Total Citations
14
H-Index
1
About
Supriyanka Govekar is a rising scholar whose research sits at the dynamic intersection of artificial intelligence, service quality, and consumer behavior. Her most cited work, "Analysing the impacts of artificial intelligence service quality and human service quality on customer satisfaction and customer loyalty in the hospitality sector" (2024, 14 citations), makes a pivotal contribution by disentangling the distinct roles of AI-driven and human-delivered services. In an era where the hospitality industry faces fierce competition and rapid technological adoption, Govekar’s study offers critical insights into how both AI and human interface (HI) can be strategically leveraged to enhance customer satisfaction and foster long-term loyalty. By empirically comparing these service modalities, her research provides actionable guidance for managers seeking to balance automation with personalized human touch. Though early in her career, Govekar’s work is already shaping conversations around service innovation, demonstrating a keen ability to address real-world industry challenges. Her findings are particularly valuable for students and practitioners navigating the complex interplay between emerging technologies and traditional service excellence.
Research Focus
Key Achievements
Top Papers
- 1