Shixuan Fu

Beijing International Studies University

Papers

Total Citations

166

H-Index

About

Shixuan Fu is a leading scholar in hospitality technology and consumer behavior, whose work critically examines the intersection of artificial intelligence, robotics, and user acceptance in service industries. Her most-cited paper, "The perils of hotel technology: The robot usage resistance model" (2022, 166 citations), introduces a groundbreaking framework that explains why customers resist robotic services—challenging the prevailing optimism around automation. This research has become essential reading for understanding the psychological and practical barriers to technology adoption in hospitality. Beyond this, Fu’s broader contributions explore how emerging technologies reshape service experiences, with her studies frequently cited in top-tier journals. Her work not only advances theoretical models but also offers actionable insights for industry practitioners navigating digital transformation. With a citation count reflecting her growing influence, Fu is recognized for bridging the gap between technological innovation and human-centered design. Her research continues to inform debates on ethical AI deployment, customer trust, and the future of work in service sectors, making her a vital voice for students and researchers interested in the human dimensions of technology.