Max Robotics — Global Service Robot Directory + US Certification

About

Seonjeong Lee is an emerging hospitality and technology researcher whose work sits at the intersection of service robotics, customer experience, and human-robot interaction. Her scholarship addresses one of the most pressing questions facing the modern hospitality industry: how hotels and service environments can most effectively integrate robotic technology to enhance guest satisfaction and operational performance. Lee's most influential contributions examine the nuanced factors that shape customer acceptance of service robots. Her widely cited 2024 study on congruity effects broke new ground by exploring how the alignment between a robot's physical appearance, voice, and service purpose influences customer perceptions — a dimension previously underexplored in the literature. Complementing this, her research on perceived benefits and customer engagement illuminates why guests choose to interact with robotic staff, while her investigation of intrinsic motivations reveals the psychological drivers underlying robot adoption. With her most-cited paper already accumulating 23 citations within its first year of publication, Lee's research trajectory signals strong and growing influence. Her work provides both theoretical frameworks and practical guidance for hospitality managers navigating the complex decisions surrounding robot deployment, making her a valuable voice in this rapidly evolving field.