Haemoon Oh

Papers

Total Citations

H-Index

About

Haemoon Oh is a prominent scholar in hospitality and tourism management, whose research centers on service innovation, consumer behavior, and the strategic integration of technology in service delivery. His work has significantly advanced understanding of how human staff and service robots can coexist effectively, particularly examining the nuanced roles of product type and brand level in shaping consumer perceptions. Oh’s most-cited paper, "Service task compatibility for human staff vs. service robots: Roles of product type and brand level" (2024), has already garnered 8 citations, reflecting its timely impact on the evolving discourse around automation in hospitality. Beyond this, his broader contributions—spanning decades of influential studies—have shaped industry practices and academic frameworks, earning him recognition as a thought leader in service management. Oh’s research consistently bridges theoretical rigor with practical insights, making him a go-to source for students and practitioners navigating the complexities of modern service environments. His work not only highlights the challenges of technological adoption but also offers actionable strategies for optimizing customer experiences, cementing his legacy as a pivotal figure in the field.