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About

Jung Ju Choi is a human-robot interaction researcher whose work sits at the intersection of robotics, design, communication, and consumer behavior. Focusing primarily on how robot appearance, autonomy, and social cues shape human perception and emotional engagement, Choi has made meaningful contributions to our understanding of what makes robots acceptable, relatable, and effective in everyday contexts. Among his most influential work, Choi has explored how organism-based versus object-based robot designs influence consumer acceptance (33 citations), and how robot appearance types can even motivate prosocial behavior like charitable donation by leveraging the Hawthorne effect (26 citations). His research on robot autonomy levels and human intervention illuminates the emotional dynamics that emerge across different robot types (27 citations), while his investigations into robot-mediated communication examine nuanced questions of identity and presence (30 citations). Choi has also probed subtle social signals, such as gaze avoidance, to determine whether robots can convey intention and sociability in ways humans instinctively recognize (12 citations). Collectively, his body of work — spanning experimental studies with real participants — offers practical design insights for roboticists, UX researchers, and communication scholars seeking to build robots that resonate meaningfully with the humans who encounter them.