Pi‐Chuan Sun
Papers
1
Total Citations
110
H-Index
1
About
Pi-Chuan Sun has made significant contributions to the intersection of technology, psychology, and hospitality, with a primary focus on human-robot interaction and consumer behavior. Her most-cited work, “The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots” (2021, 110 citations), explores how perceived threats—both identity and realistic—shape negative attitudes and usage intentions toward service robots, while highlighting the moderating role of robot anthropomorphism. This research is pivotal in understanding consumer resistance to automation in service settings, offering practical insights for designing more acceptable robotic interfaces. Sun’s work bridges social psychology and technology adoption, addressing critical issues like job displacement fears and identity preservation. Her findings have implications for hospitality management, robotics design, and user experience research, making her a key voice in the growing field of service automation. Through rigorous empirical studies, Sun continues to advance knowledge on how to mitigate negative reactions and foster positive human-robot collaboration in service industries.
Research Focus
Key Achievements
Top Papers
- 1