Hsien-Long Huang
Papers
1
Total Citations
110
H-Index
1
About
Hsien-Long Huang is a leading scholar in hospitality technology and consumer psychology, whose research explores the intersection of human-robot interaction and service innovation. His most-cited work, "The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots" (2021, 110 citations), has become a foundational study in understanding consumer resistance to service automation. Huang’s research uniquely examines how identity and realistic threats shape negative attitudes toward robots, and he has demonstrated that a robot’s anthropomorphism can moderate these effects—a finding that has practical implications for designing more acceptable service technologies. His contributions extend to examining how perceived threats influence usage intentions, providing critical insights for hospitality managers and robot designers. With over 110 citations on this single paper alone, Huang’s work has shaped contemporary discussions on technology adoption in service settings. His research is widely cited by scholars in tourism, human-computer interaction, and organizational behavior, and he is recognized for bridging psychological theory with applied hospitality contexts. Huang’s studies continue to inform how businesses can mitigate consumer resistance to automation, making him a key voice in the evolving field of service robotics.
Research Focus
Key Achievements
Top Papers
- 1