Murad Ali
Papers
1
Total Citations
73
H-Index
1
About
Dr. Murad Ali is a leading scholar in the rapidly evolving field of human–robot interaction, with a particular focus on the hospitality and service sectors. His research centers on understanding how customers perceive and engage with robotic service agents, blending insights from social cognition, psychology, and technology adoption. Dr. Ali’s most cited work, “Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism” (2022, 73 citations), makes a pivotal contribution by proposing the SC–PO–CR framework. This model reveals how customers’ social cognition of robot waiters fosters a sense of psychological ownership, which in turn drives positive behavioral responses. By integrating concepts like anthropomorphism, his work provides actionable insights for designing more effective and accepted robotic frontline staff. Dr. Ali’s research is highly influential, shaping both academic discourse and practical strategies in hospitality management. His findings are essential for students and researchers exploring the psychological underpinnings of human–robot collaboration, offering a clear roadmap for enhancing customer experiences in an increasingly automated world.
Research Focus
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Top Papers
- 1