Max Robotics — Global Service Robot Directory + US Certification

About

Mats Winroth is a leading researcher at the intersection of industrial automation, robotics, and the wood product industry. His work focuses on identifying and overcoming barriers to automation in traditionally labor-intensive sectors, with a particular emphasis on the wooden single-family house manufacturing industry. Winroth’s major contributions include pioneering qualitative studies that map the opportunities for robotic automation from the perspective of suppliers and system integrators, as highlighted in his most-cited work (21 citations). He also explores the evolving business models for industrial robots, arguing for a shift from product-centered sales to performance-based models like leasing and pay-per-use (15 citations). Through detailed case studies, he has documented the varying automation practices in wooden house manufacturing, offering critical insights for both industry practitioners and policymakers. His research is notable for bridging the gap between advanced robotics and traditional manufacturing, providing a roadmap for modernization in an industry that has been slow to adopt automation. Winroth’s work is essential reading for anyone interested in the future of industrial robotics, sustainable manufacturing, and the digital transformation of the wood products sector.