Mar Souto-Romero

Papers

Total Citations

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About

Mar Souto-Romero is a leading scholar at the intersection of service robotics, consumer behavior, and healthcare innovation. Her research focuses on understanding how users perceive and accept autonomous technologies in high-stakes service environments, particularly in medical settings. Her most-cited work, “Consumer acceptance of robotic surgeons in health services” (2024, 5 citations), provides a foundational framework for analyzing patient trust, perceived risk, and adoption intentions toward robotic surgical systems. This study bridges technology acceptance models with real-world healthcare delivery, offering critical insights for hospitals and policymakers. Souto-Romero’s contributions are especially timely as robotic systems become more integrated into clinical practice, and her work helps anticipate barriers to adoption before they hinder patient care. Though early in her career, her research has already shaped discussions on human-robot interaction in sensitive contexts. She continues to explore how demographic, cultural, and experiential factors influence consumer readiness for robotic services, positioning her as a rising voice in service technology and health systems research.