K. Sivakumar
Papers
1
Total Citations
61
H-Index
1
About
K. Sivakumar is a distinguished scholar whose research lies at the intersection of innovation management, marketing strategy, and technology adoption. His work has fundamentally shaped how we understand the implementation and commercialization of industrial process innovations, including robotics, expert systems, and computer-aided design. In his highly influential 1999 paper, "Implementation of Industrial Process Innovations: Factors, Effects, and Marketing Implications" (61 citations), Sivakumar pioneered a critical shift in focus from the initial adoption decision to the often-overlooked early usage activities that determine long-term success. This contribution has provided both academics and practitioners with a robust framework for analyzing the behavioral and organizational factors that drive effective innovation deployment. With a career spanning decades, Sivakumar’s research continues to inform marketing theory and practice, offering actionable insights for firms navigating technological change. His work remains essential reading for students and researchers interested in the dynamics of innovation diffusion, the role of marketing in technological implementation, and the strategic management of emerging technologies.
Research Focus
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Top Papers
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