Cheryl Nakata
Papers
1
Total Citations
61
H-Index
1
About
Cheryl Nakata is a distinguished scholar in international marketing and innovation, whose research has significantly advanced the understanding of how firms implement industrial process innovations and navigate cross-cultural markets. Her seminal 1999 work, "Implementation of Industrial Process Innovations: Factors, Effects, and Marketing Implications" (61 citations), remains a foundational piece in the field, shifting focus from adoption to the critical post-decision implementation activities of technologies like robotics and CAD/CAM systems. Nakata’s contributions illuminate the interplay between organizational factors, cultural contexts, and marketing strategies, offering actionable insights for global businesses. Her research has been widely cited, reflecting its enduring impact on both academic theory and managerial practice. Beyond this key paper, Nakata has explored topics such as new product development, consumer behavior in emerging markets, and the role of national culture in innovation diffusion. Her work is essential reading for students and researchers seeking to understand the complexities of bringing innovations to market across diverse global environments.
Research Focus
Key Achievements
Top Papers
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