Max Robotics — Global Service Robot Directory + US Certification

About

Dr. Jimmy Wong is a rising scholar at the forefront of human-robot interaction (HRI) research, with a specific focus on consumer acceptance and resistance to service robots in frontline settings. His work critically examines the psychological and emotional mechanisms—such as engagement, trust, and wellbeing—that drive or hinder the adoption of robotic agents in public spaces like museums. Dr. Wong’s most influential paper, “Service robot acceptance in museums: an empirical study using the service robot acceptance model (sRAM)” (2024), has already garnered 35 citations, establishing a foundational framework for understanding how attitude toward HRI and engagement shape consumer acceptance. He further explores the darker side of technology adoption in “Consumer resistance to service robots: a stressor-based perspective on engagement and wellbeing” (7 citations), applying Innovation Resistance Theory to identify contextual and trait stressors. His recent work (2025) delves into the dual effects of smartness and humanness in HRI, as well as the role of anthropomorphic features in fostering co-creation and wellbeing among Gen Z consumers. Dr. Wong’s research is notable for its balanced, nuanced approach—acknowledging both the positive potential and the psychological costs of service robot integration. His contributions are already shaping how scholars and practitioners design more empathetic, user-centered robotic experiences.