Ioana Ciofu

Bucharest University of Economic Studies

Papers

Total Citations

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About

Ioana Ciofu is a rising scholar at the intersection of artificial intelligence and consumer behavior, whose work explores the evolving dynamics of human–machine interaction. Her research centers on understanding how consumers perceive, trust, and engage with AI systems, from transactional chatbots to empathetic service robots. In her highly cited 2023 paper, “Factors Predicting Consumer-AI Interactions” (7 citations), Ciofu provides a foundational framework for analyzing the roles AI can play in consumer relationships, ranging from simple exchange partners to more complex, emotionally resonant agents. This work has become a key reference for researchers studying the psychological and behavioral dimensions of AI adoption. Her 2024 follow-up, “Scenario-Based Approach to AI’s Agency to Perform Human-Specific Tasks” (2 citations), further advances the field by proposing a methodological toolkit to assess AI’s capacity to take over roles traditionally reserved for humans. Ciofu’s contributions are particularly notable for bridging theoretical models with practical scenarios, offering actionable insights for businesses and policymakers navigating the AI revolution. As an emerging voice in human–AI interaction, her work is shaping how we understand the future of consumer–technology relationships.