Hanin Febriana

Universitas Pembangunan Nasional Veteran Jakarta

Papers

Total Citations

H-Index

About

Dr. Hanin Febriana is a rising scholar at the forefront of digital business transformation in Indonesia, with a focused research agenda on the intersection of technology, entrepreneurship, and the emerging Society 5.0 paradigm. Her most cited work, "Peluang Bisnis Digital di Indonesia Pada Era Society 5.0" (2023), which has garnered 2 citations, provides a foundational analysis of how Artificial Intelligence, Robotics, Automation, Big Data, and the Internet of Things are reshaping the Indonesian business landscape. In this influential paper, Febriana argues that Society 5.0 represents a pivotal shift where human activities become inextricably linked to technology, creating unprecedented opportunities for digital ventures. Her contribution lies in mapping the specific pathways through which Indonesian entrepreneurs can leverage these technologies to build sustainable digital businesses, addressing both the promise and the challenges of this new era. While her citation count is still growing, her work serves as an essential primer for students and researchers exploring digital entrepreneurship in developing economies. Febriana’s research is particularly valuable for its contextualization of global technological trends within Indonesia’s unique socio-economic fabric, offering practical insights for policymakers and business leaders navigating the digital frontier.