Raisha Adinda Rismarina

Universitas Pembangunan Nasional Veteran Jakarta

Papers

Total Citations

H-Index

About

Raisha Adinda Rismarina is an emerging scholar focused on the intersection of digital business and the transformative societal shift toward Industry 5.0. Her research primarily explores how emerging technologies—including Artificial Intelligence, Robotics, Automation, Big Data, and the Internet of Things—are reshaping entrepreneurial landscapes, particularly in Indonesia. Her most cited work, "Peluang Bisnis Digital di Indonesia Pada Era Society 5.0" (2023), provides a foundational analysis of how digital business opportunities are evolving in a hyper-connected, technology-dependent society. Although early in her career, with this paper accruing 2 citations, her contribution lies in contextualizing global technological trends within Indonesia’s unique economic and cultural framework. Rismarina’s work is notable for bridging theoretical concepts of Society 5.0 with practical business strategies, offering a roadmap for entrepreneurs navigating the digital era. As a researcher, she is helping to define how Indonesian businesses can leverage automation and AI to remain competitive, making her a promising voice in digital transformation studies. Her focus on localizing global tech paradigms positions her as a key contributor to understanding Southeast Asia’s digital economy.