Edgar Bernardo
Papers
1
Total Citations
2
H-Index
1
About
Edgar Bernardo is a researcher whose work sits at the intersection of consumer behavior, digital transformation, and tourism innovation. His scholarship critically examines how emerging, transformative, and disruptive technologies reshape the ways consumers engage with travel and hospitality services. In his most-cited work, a 2023 chapter titled *Critical Essay on Emerging, Transformative, and Disruptive Companies Influencing Consumer Behaviour*, Bernardo explores how high-tech digital tools—from AI-driven booking platforms to immersive experience technologies—create new opportunities for tourism companies to develop creative, entrepreneurial solutions that simplify and enhance the consumer journey. By analyzing the strategic implications of these innovations, he provides a framework for understanding how disruptive companies are rewriting the rules of customer engagement. Though early in his citation trajectory, his work signals a growing influence in the field of tourism technology and consumer studies. Bernardo’s research offers valuable insights for students and practitioners seeking to navigate the rapidly evolving landscape where digital entrepreneurship meets consumer behavior.
Research Focus
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Top Papers
- 1