Deepika Jhamb

Papers

Total Citations

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About

Deepika Jhamb is an emerging scholar whose research explores the intersection of consumer behavior and emerging technologies, with a particular focus on voice assistants and digital automation. Her most-cited work, "Fostering Consumers’ Attitude and Satisfaction Towards Voice Assistants: An Empirical Validation" (2022, 3 citations), provides a comprehensive empirical analysis of how users develop attitudes and satisfaction toward voice-activated technologies—a rapidly growing domain in information technology, automated response systems, and robotics. This study critically examines the psychological and behavioral drivers behind consumer acceptance of voice assistants, offering valuable insights for marketers, product designers, and technology developers. Jhamb’s work contributes to understanding the human-technology interface, bridging gaps in consumer satisfaction research within automated environments. While her citation count is still developing, her research addresses a timely and practical issue in the age of smart devices and AI-driven interactions. As voice assistants become increasingly integrated into daily life, Jhamb’s findings hold significant relevance for both academic inquiry and industry application, positioning her as a thoughtful voice in the evolving dialogue on consumer-technology relationships.