Urvashi Tandon
Papers
1
Total Citations
3
H-Index
1
About
Dr. Urvashi Tandon is a leading researcher in consumer behavior and technology adoption, with a particular focus on emerging digital interfaces and artificial intelligence. Her work bridges marketing, information systems, and human-computer interaction, exploring how consumers form attitudes toward novel technologies. Her highly cited paper, "Fostering Consumers’ Attitude and Satisfaction Towards Voice Assistants: An Empirical Validation" (2022), provides a comprehensive empirical framework for understanding user acceptance of voice-activated systems—a technology that has transformed automated response and robotics over the past decade. This study critically examines the psychological and experiential drivers behind consumer satisfaction, offering actionable insights for developers and marketers. With growing citation impact, Dr. Tandon’s research is shaping how scholars and practitioners design user-centric AI tools. Her contributions are particularly valuable for students and researchers interested in the intersection of technology adoption, customer experience, and digital transformation. Through rigorous empirical validation, she continues to advance knowledge on how people integrate intelligent assistants into their daily lives.
Research Focus
Key Achievements
Top Papers
- 1