Ahmad Jusoh

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About

Ahmad Jusoh is a prominent researcher in accounting and technology adoption, with a focus on how digital innovations reshape audit and non-audit firms. His work critically examines the integration of Artificial Intelligence, Robotic Process Automation (RPA), and Big Data Analytics into accounting practices, revealing significant gaps between the potential and actual use of these technologies. In his highly cited 2024 study, "Evaluating Technology Adoption Relevance in Audit and Non-Audit Firms: A Comparative Analysis," Jusoh demonstrates that despite technology's transformative impact on financial information processing, analysis, and reporting, adoption rates remain surprisingly low. By ranking technologies by relevance and utilization, he identifies systemic barriers hindering implementation, providing actionable insights for practitioners and policymakers. This research has already garnered 3 citations, establishing Jusoh as a key voice in bridging the gap between technological capability and professional practice. His comparative approach offers a nuanced understanding of how different firm types navigate digital transformation, making his work essential reading for students and researchers interested in the future of accounting, auditing, and technology management.