Abdullah Al Masud
Papers
1
Total Citations
28
H-Index
1
About
Abdullah Al Masud is an emerging scholar whose research sits at the intersection of technology, sustainability, and organizational management. His work centers on how cutting-edge digital tools—specifically Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA)—can be harnessed to drive environmentally responsible business practices. In his most cited paper, "Fostering sustainability through technological brilliance," Al Masud investigates the critical nexus between organizational STARA capability, Green Human Resource Management (GHRM), and Green Supply Chain Management (GSCM), demonstrating how these elements collectively enhance sustainable performance. Garnering 28 citations since its 2024 publication, this study has quickly become a reference point for scholars exploring the digital transformation of sustainability. Al Masud’s contributions are particularly notable for bridging the gap between technological innovation and green management, offering actionable insights for firms aiming to align operational efficiency with ecological goals. His work is essential reading for students and researchers interested in the future of sustainable business, showing that technological brilliance, when strategically applied, can be a powerful catalyst for long-term environmental and economic resilience.
Research Focus
Key Achievements
Top Papers
- 1