A Study on AI-based News-Anchoring on Electronic Media

Abstract

It is too early to declare 'Artificial Intelligence is a boon'.It may prove to be a bane even in the near future because the development of Artificial Intelligence is still in its nascent stage, and the future of it is unknown.Any new technique and technology has its 'disruptive' impact on the ecosystem of socio-economic texture; however, as the propositions of Economics say 'there is no exact alternative to anything'; it applies in the context of Artificial Intelligence also.Our present concern in this paper is to gauge the disruptive/constructive impact on the news-anchoring of television production in India.The 'machine learning' technology and self-communicating system have brought a paradigm shift in almost all aspects of life in in recent years.Augmented Reality, Virtual reality, IoT and ML have revolutionized the entire programming abilities for creating totally new environments.Certainly, it is the human being who has preferred to inverse the man-machine relationship in quest of mitigating the drudgery of working and living.Indeed, the miraculous development in the field of machine-based information and communication systems have reduced the use of time, money and energy to a great extent, but at the same time, it has augmented the dangers of elimination of 'human beings' from the entire working world.The first condition of human development is the 'inquisitiveness' and 'constructivism' through which it does not only establishes new horizons for further development but also augments the social dignity, thereby opening up new vistas for the next generations.Pheidippides (530 BC) had to run for more than 40 kilometers just to deliver news of triumph, and now a days, such information can be delivered through a click of a mouse or more securely through the satellite-based communication system.However, had Pheidippides not run for such a great distance, the grace of running Marathon in the Olympics would not have tested the limits of human physical strength!Human being is conditioned to be in touch with other humans for eons and depriving them from this natural preference by replacing the human element by machine will definitely prove to be disastrous because the biggest ever pandemic in the modern age is 'loneliness' and not the physical ailments.A senior executive and AI scientist had recently uttered ""forget Artificial Intelligence -in the brave New world of big data, it's 'Artificial Idiocy' we should be looking out for."At present, the world is impacted and ruled by digitalization technology that includes multiple mass media platforms, including TV and newspapers.Bestowing an entirely different structure and personality through Artificial Intelligence and other innovations by impersonating human insight for programming them to think like human beings and to copy their activities should be well-neigh unacceptable.AI may elevate the status of the mass media and focusing business activities from content creation to the purchaser experience altogether, but one thing should be kept in mind that 'human beings' is the ultimate truth for which anything and everything should work.The constant and progressive use of AI in Social media, Automated Journalism and many more is desirable till it does not surpass the human ability to think, act and digest as per its natural inclinations and preferences..The objective of this research piece is to offer an overview of the application of AI and to gauge the impact of news-anchoring on television broadcasting.The study will rely entirely on secondary sources of data and attributes and the major finding will be brought forth from the perspective of robotic journalism.