Quality Prediction of Wearable Apps in the Google Play Store

Abstract

Play Store reviews play an important role in demonstrating that decisions are made from the user’s perspective, and contain a wealth of knowledge that can be used to understand quality issues and help developers build higher-quality mobile applications. Even for very important information, it can ensure the authenticity of user-generated content. In Play Store, wearable applications were recently launched, and are always open and easy to use, and are gradually being welcomed by users. Driven by popularity and self-interest, profit-incentive developers are developing low-quality applications and hiring robots to exaggerate ratings, reviews, or install counts. This is how spam in applications increases. Low-quality applications reduce the user’s quality experience and trust, because after users download an application, they will know the irrelevant and annoying content of the application. As a result, the reputation of the Play Store is damaged. Therefore, we analyzed the review content of different wearable applications and proposed a regression model that has a wide range of recommended features, including sentiment, content similarity, language and time features, to detect wearable applications in the Play Store. We use advanced machine learning techniques to evaluate and verify the quality of the model. Compared with existing models, the performance of our proposed model is very good, with an error rate as low as 0.40 MSE. Therefore, our regression model is most suitable for deep neural network (DNN) training.