Realizing availability-oriented business models in the capital goods industry

Abstract

The validation results of a concept for the development of availability-oriented business models are addressed. The developed concept contains five steps by means of primarily design thinking methods. For the validation, the developed concept is applied at Lenze, a German innovative manufacturer of drive and automation solutions for materials handling, handling technology, packaging industry, robotics and automotive industry. Therefore, a use case is defined, business models, extended value networks, persona analyses and customer journey are elaborated. The results show the applicability of the concept for the development of availability-oriented business models for the capital goods industry.