OTHER
Increasing the Acceptance of Assistive Robots for Older People Through Marketing Strategies Based on Stakeholder Needs
Sebastian Glende, Isabel Conrad, Livia Krezdorn, Susann Klemcke, Carola Krätzel
- Year
- 2015
- Citations
- 51
Keywords
StakeholderRelevance (law)RobotUsabilityProcess (computing)BusinessRoboticsComputer scienceKnowledge managementPsychology
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