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Increasing the Acceptance of Assistive Robots for Older People Through Marketing Strategies Based on Stakeholder Needs

Sebastian Glende, Isabel Conrad, Livia Krezdorn, Susann Klemcke, Carola Krätzel

Year
2015
Citations
51

Keywords

StakeholderRelevance (law)RobotUsabilityProcess (computing)BusinessRoboticsComputer scienceKnowledge managementPsychology

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