Innovations in contemporary marketing through artificial intelligence and robotic drones

摘要

The marketing industry has undergone rapid changes since the dawn of the new millennium. Technology has become an integral part of contemporary brand marketing techniques. It is a tool which helps bring brands to life and also evaluate how consumers interact and see brands. This research paper analyses the role of 'Artificial Intelligence' and 'Robotic Drones' in helping create and manage, innovative marketing campaigns for companies and Government organisations. Cloud Computing, Natural language processing, Data Analytics and other Internet related technologies are evolving day by day. They will be used for performing cross functional hand shake with high tech drones, which will eventually have a huge impact on the field on marketing. Artificial Intelligence will form the back bone of this new genre. Drone technology being used for marketing is giving birth to new methods of marketing, which haven't been seen in the past before. By using drones to accumulate and eventually integrate the available data, new marketing campaigns can be designed which will lead to more innovative techniques. SWOT analysis of Innovative Creative Marketing through 'Artificial Intelligence' and 'Drones' has been covered in this research paper and critical evaluation analysis has been done of each stage. Brand management is key towards a successful marketing campaign. As artificial intelligence and drone technology, start entering this domain it will need to new and creative ways of gathering data, which will help in launching innovative marketing campaigns. Engaging the customers will be done at a whole new level. The evolution of drones for commercial marketing has evolved quite recently in the past few years. Yet, it has highlighted an immense potential for the next frontier of marketing. This research paper, concludes by giving us suggestions on how the future in this field is going to be and the amalgamation of new and niche technologies like these, is going to change the world of Marketing forever in the decades to come.