Side and the Light Side of technostress Related to hotel Innovations: Transforming the hospitality industry or threat to human touch

摘要

Smart technology is becoming increasingly important in the tourism industry, particularly in light of recent advances in information and communication technology and the use of artificial intelligence techniques in a variety of fields, including the hotel sector. Technologies such as robots (R), artificial intelligence (AI), and service automation (SA) (RAISA) are widely used in the tourism and hospitality industries throughout the world. Although research in this area is gaining traction, it has been largely ignored in the Egyptian tourism and hospitality industries especially, the hotel sector The purpose of this research is Answer to the following question "How does technological change and technostress during artificial intelligence adoption in the hotel sector affect employees’ performance". To complete this research, data were gathered from managers and employees working in five-star hotels in greater Cairo, Egypt, while primary data was gathered through an empirical study conducted by questionnaire on a convenience sample of employees and managers in hotels, and the data were analyzed using frequencies and descriptive analysis. Finally, using SPSS version 25, simple linear regressions were used to test the impact. The results indicate that technological change and technostress during artificial intelligence adoption in the hotel sector have a negative impact on employees’ performance. This research may be considered one of the few studies that discuss the impact of technological change and technostress during artificial intelligence adoption in the hotel sector on employees’ performance