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Marketing system utilizing a robot and smartphone

Daisuke Nakagawa, Hiroshi Akutsu, Naoto Furuta, Kimikazu Yasuda, Kyosuke Takahashi, Mitsuo Watase, Sachiko Nakagawa, Masahiko Narita

发表年份
2015
引用次数
7

摘要

In the Internet society, corporate marketing has established various methods to obtain customer information from web sites and SNS. Through these methods, the corporate can perform marketing in the right place at the right time. However, real world locations, such as tourist spots or event/trade shows have difficulty collecting real time data. We believe that a service robot can solve this issue. In this paper, we would like to propose a marketing platform model that allows for more efficient marketing to customers or participants by utilizing the service robot. We constructed a prototype focused on tourism and verified the ability of the service robot to efficiently collect personal information.

关键词

TourismComputer scienceService robotService (business)Event (particle physics)Digital marketingRobotThe InternetMarketing researchMarketing strategy

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