Yohan Cho
Papers
1
Total Citations
10
H-Index
1
About
Yohan Cho is a rising scholar in service robotics and technology adoption, whose work bridges the gap between innovation and human resistance in service contexts. His research focuses on the psychological and organizational dynamics that shape how service providers—from hospitality to healthcare—embrace or reject robotic technologies. In his most-cited paper, "Understanding service robot adoption and resistance from a service provider perspective" (2024, 10 citations), Cho offers a nuanced framework that moves beyond customer-centric views, instead examining the fears, training needs, and role redefinitions faced by employees working alongside robots. This contribution is particularly timely as industries grapple with automation’s impact on labor. Cho’s work is notable for its practical implications, providing managers with strategies to foster trust and reduce anxiety among staff. Though early in his career, his research has already garnered attention for its human-centered approach to technological change. Cho’s insights are essential reading for students and practitioners interested in the future of work, service design, and the ethical implementation of AI in everyday service encounters.
Research Focus
Key Achievements
Top Papers
- 1