Xingguang Pan
Papers
1
Total Citations
21
H-Index
1
About
Xingguang Pan is a rising scholar in service technology and consumer behavior, with a focus on how artificial intelligence and robotics reshape customer experiences in the hospitality industry. Her most cited work, “The effect of service robot occupational gender stereotypes on customers' willingness to use them” (2022, 21 citations), investigates whether and when assigning gender characteristics to service robots influences customer adoption. Drawing on established research about human occupational gender stereotypes, Pan demonstrates that these biases extend to non-human agents, revealing that customers’ willingness to engage with gendered robots depends on the perceived fit between the robot’s gender and the service role. This contribution bridges social psychology and human-robot interaction, offering practical insights for hospitality managers designing more effective and inclusive service technologies. Her work has been recognized for its timely relevance as robot adoption accelerates globally, and she continues to explore the nuanced interplay between automation, identity, and consumer trust.
Research Focus
Key Achievements
Top Papers
- 1