Jia Luo
Papers
1
Total Citations
21
H-Index
1
About
Jia Luo is a rising scholar in the fields of service marketing, human-robot interaction, and consumer behavior, with a particular focus on the hospitality industry. Her most-cited work, “The effect of service robot occupational gender stereotypes on customers' willingness to use them” (2022, 21 citations), makes a significant contribution by extending the well-documented phenomenon of occupational gender stereotypes from human employees to intelligent service robots. Luo’s research reveals that customers do, in fact, project these stereotypes onto robots, and she critically examines the conditions under which a robot’s gendered design influences a customer’s willingness to engage with it. This work is pioneering in its application of social psychology to technology adoption, offering vital insights for businesses deploying robots in customer-facing roles. By challenging assumptions about how robot gender cues affect consumer trust and acceptance, Jia Luo’s research provides a nuanced framework for designing more effective and inclusive service technologies. Her findings are essential reading for scholars and practitioners navigating the complex interplay between automation, identity, and consumer experience in the modern service landscape.
Research Focus
Key Achievements
Top Papers
- 1