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About

Wulf Loh is a researcher working at the intersection of ethics, human-robot interaction (HRI), and the philosophy of technology, with a particular focus on how social robots can and should be integrated into everyday human life. His scholarship critically examines the tension between optimizing user experience and upholding ethical design principles — a tension that grows increasingly urgent as robots become embedded in sensitive social contexts such as elder care, education, and child development. Loh's most influential work, "Should my robot know what's best for me?" (2021, 62 citations), interrogates whether robots designed to anticipate and satisfy user preferences risk undermining individual autonomy, raising foundational questions about the ethics of intelligent system design. His follow-up research on personalized HRI (2023, 35 citations) deepens this inquiry by distinguishing between legitimate personalization and morally problematic manipulation, offering conceptual tools that are valuable to both designers and ethicists alike. His edited contribution on social robotics and the good life further situates these questions within broader philosophical frameworks concerning human flourishing. Loh's work is essential reading for anyone navigating the ethical complexities of deploying social robots in real-world human environments.