Wenting Zhong
Papers
2
Total Citations
18
H-Index
2
About
Wenting Zhong is a researcher at the forefront of human-robot interaction and consumer behavior, with a particular focus on how social and demographic factors shape our responses to technology. Her work critically examines the intersection of robotics, luxury service contexts, and socioeconomic status. In her highly cited 2019 study, "The Effect of Anthropomorphization and Gender of a Robot on Human-Robot Interactions" (10 citations), she demonstrated how giving robots human-like traits and gendered cues significantly alters user engagement and trust. More recently, her 2024 paper, "The Impact of Consumer Socioeconomic Status on Their Preferences for Human Versus Robot Service Agents in Luxury Shopping Contexts" (8 citations), breaks new ground by revealing that high-SES consumers are more receptive to robot service agents, challenging assumptions about technology adoption and status signaling. This work has immediate implications for luxury retail and service design. Zhong’s research is notable for its timely, socially-aware approach, bridging engineering, psychology, and marketing to understand how inequality and identity influence our acceptance of automation.
Research Focus
Key Achievements
Top Papers
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