Lan Xia
Papers
1
Total Citations
8
H-Index
1
About
Lan Xia is a leading scholar in consumer behavior and service technology, with a particular focus on the intersection of socioeconomic status, luxury consumption, and human-robot interaction. Her work investigates how consumers’ social standing shapes their preferences for service agents, especially in high-end retail contexts. In her highly cited 2024 paper, “The Impact of Consumer Socioeconomic Status on Their Preferences for Human Versus Robot Service Agents in Luxury Shopping Contexts,” Xia reveals that high-SES consumers show a distinct preference for human service agents, while lower-SES consumers are more open to robotic alternatives—a finding with profound implications for luxury brand strategy and service automation. Although early in its publication cycle, this work has already garnered 8 citations, signaling its growing influence. Xia’s research bridges marketing, psychology, and technology adoption, offering critical insights into how social inequality manifests in consumer-technology interactions. Her contributions are especially valuable for students and practitioners navigating the ethical and practical challenges of deploying AI in service environments.
Research Focus
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Top Papers
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