Vipula Mathur
Papers
1
Total Citations
11
H-Index
1
About
Dr. Vipula Mathur is a pioneering researcher at the intersection of artificial intelligence, emotional intelligence, and transformative service marketing. Her work redefines how technology can humanize customer experiences, particularly within the tourism and hospitality sectors. Her most cited paper, "AI-Powered Personalization and Emotional Intelligence Integration for Enhanced Service Marketing in Transformative Tourism Experiences" (2024, 11 citations), introduces a novel framework demonstrating how AI-driven personalization, when synergized with emotional intelligence, can create deeply engaging, sensitive, and memorable tourist interactions. This research critically examines both the transformative potential and the limitations of such integration, outlining key opportunities for future inquiry in tourism business. Dr. Mathur’s contributions are significant for bridging the gap between cold automation and empathetic service, offering practical pathways for service providers to deliver emotionally resonant, personalized experiences. Her work is increasingly influential among scholars and practitioners seeking to balance technological efficiency with human-centric design in experience-driven industries.
Research Focus
Key Achievements
Top Papers
- 1