Vas Taras

University of North Carolina at Greensboro

Papers

Total Citations

H-Index

About

Vas Taras is a leading scholar in international business and cross-cultural management, with a particular focus on global virtual teams and experiential learning. His most-cited work, including the influential "Finding 'H' in HRI" (2021, 25 citations), bridges personality psychology and human-robot interaction by examining how the Big Five traits—extroversion, agreeableness, conscientiousness, neuroticism, and openness—affect robot likeability and successful implementation across diverse interaction contexts. Taras is best known for pioneering the X-Culture project, a large-scale global virtual team initiative that has involved thousands of students worldwide, providing unprecedented data on cross-cultural collaboration. His research has been cited over 5,000 times, reflecting its impact on both academic theory and practical training. Taras has also contributed extensively to meta-analytic methods in cross-cultural studies, and his work on cultural values and their effect on team dynamics is widely recognized. Through his innovative blending of technology, personality, and culture, Taras continues to shape how researchers and practitioners understand and design effective human interactions in an increasingly globalized and automated world.