Max Robotics — Global Service Robot Directory + US Certification

About

Valtteri Kaartemo is a leading scholar at the intersection of service research, artificial intelligence, and value co-creation. His work fundamentally explores how AI and robots reshape service ecosystems, challenging traditional human-centric models of value creation. Kaartemo’s most influential contribution, “A Systematic Review of Artificial Intelligence and Robots in Value Co-creation” (2018, 153 citations), provides a foundational framework for understanding technology’s evolving role in service interactions. He extends this line of inquiry by examining human–AI resource relations in service ecosystems (2024), offering critical insights into how cognitive technologies like generative AI and large language models alter collaborative dynamics. His research on smart technologies in service provision and experience (2022) further illuminates how intelligent systems transform customer journeys. Most recently, Kaartemo has ventured into digital leadership and sustainable market shaping (2025), exploring how AI-driven nudging can foster pro-environmental market transformations. By bridging service-dominant logic with cutting-edge AI applications, Kaartemo has established himself as a pivotal voice in service innovation, with his work informing both academic theory and practical implementation of intelligent technologies in service contexts.