Tianyu Ying

Papers

Total Citations

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About

Tianyu Ying is a leading scholar in tourism and hospitality research, with a focus on technology adoption, service innovation, and consumer behavior. Their work critically examines how tourists and service providers interact with emerging technologies, particularly service robots and artificial intelligence. One of their most influential contributions is the study "Rational, emotional or both: Decoding service robot adoption in tourism from elaboration likelihood model perspective" (2025, 3 citations), which integrates the Elaboration Likelihood Model (ELM) to explore how both rational assessments of intelligent service quality and emotional cues shape users’ adoption intentions. This research provides a nuanced framework for understanding the dual pathways—cognitive and affective—that drive technology acceptance in tourism contexts. Ying’s work has been instrumental in bridging theoretical models with practical applications, offering actionable insights for designing more effective and user-friendly service robots. With a growing citation impact, Ying continues to shape discourse on the human-technology interface in tourism, making their research essential reading for scholars and practitioners interested in the future of automated service experiences.