Max Robotics — Global Service Robot Directory + US Certification

About

Taeshik Gong is an emerging scholar whose research sits at the cutting edge of service robotics, organizational behavior, and hospitality management. His work systematically investigates how the integration of service robots reshapes the dynamics between employees, customers, and organizations — a domain of rapidly growing relevance as automation transforms service industries worldwide. Gong's most influential contributions reveal a nuanced, often paradoxical picture of robot adoption. Rather than simply celebrating technological progress, he probes its "dark side," examining how robot anthropomorphism can induce cognitive load and customer stress, and how perceived fairness in robot implementation can unexpectedly trigger employee dysfunctional behavior. His research on personalization, customer identification, and citizenship behaviors (16 citations) demonstrates that robot-human interactions can cultivate meaningful relational outcomes when designed thoughtfully. Meanwhile, his investigations into psychological need satisfaction and role stress illuminate how robots affect frontline employees' performance and well-being. Collectively accumulating over 70 citations across publications released predominantly in 2024–2025, Gong's work is gaining swift recognition. His scholarship offers both theoretical depth and practical guidance for hospitality managers navigating the complex realities of human-robot collaboration in service environments.