Tae Jung Yoon
Papers
2
Total Citations
25
H-Index
2
About
Tae Jung Yoon is a rising scholar at the intersection of healthcare marketing and technology adoption, with a primary focus on how advertising shapes patient demand for high-tech medical procedures. His most cited work, "The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries" (2022), has accumulated 25 citations and represents a pioneering contribution to the understudied field of hospital advertising. Yoon introduces a customer-centric perspective to this market, revealing how direct-to-consumer advertising for robotic surgeries influences patient choices and hospital competition—a critical insight given that hospital advertising has grown more than five-fold in the past two decades. By bridging the gap between traditional pharmaceutical detailing and modern hospital marketing strategies, his research offers actionable implications for healthcare providers, policymakers, and marketers. Yoon’s work stands out for its timely relevance in an era of rapid medical technology diffusion, and his findings are increasingly cited by scholars examining the ethical and economic dimensions of healthcare advertising. As a researcher, Yoon demonstrates a keen ability to identify overlooked market dynamics and translate them into rigorous empirical evidence, making him a notable voice in health economics and marketing.
Research Focus
Key Achievements
Top Papers
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- 2