Susan Michie

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About

Professor Susan Michie is a pioneering health psychologist whose work has fundamentally shaped the science of behavior change. Her key research areas include the development of theoretical frameworks for understanding and changing behavior, the design of effective interventions, and the translation of evidence into policy and practice. She is best known for creating the COM-B model and the Behaviour Change Wheel, a comprehensive system for designing and evaluating interventions that has become a global standard. With over 100,000 citations, her work is among the most influential in health psychology. Notably, she leads the Human Behaviour-Change Project, an ambitious initiative using artificial intelligence to synthesize vast amounts of behavioral evidence. Her 2022 systematic review on trust in healthcare AI further demonstrates her forward-looking approach, addressing critical challenges in digital health. Professor Michie’s contributions have earned her an OBE and numerous international awards, cementing her legacy as a transformative figure in public health and behavioral science.