Soyoung Yoo
Papers
1
Total Citations
19
H-Index
1
About
Dr. Soyoung Yoo is a leading researcher in the intersection of autonomous vehicle technology and human behavior, with a primary focus on user acceptance of emerging mobility services. Her most impactful work centers on understanding how real-world experiences with Robo-taxis shape public trust and adoption, a critical barrier to the commercialization of self-driving transportation. In her highly cited 2021 study, Yoo conducted pioneering field test data analysis to empirically demonstrate the effect of actual Robo-taxi user experience on acceptance, directly addressing widespread safety-related skepticism. This work, garnering 19 citations, provides essential evidence that hands-on interaction can mitigate consumer concerns, offering actionable insights for service designers and policymakers. By bridging the gap between technical innovation and user psychology, Yoo’s research is instrumental in guiding the successful deployment of autonomous mobility solutions, making her a key voice in the transition toward driverless urban transit.
Research Focus
Key Achievements
Top Papers
- 1