Soh Masuko

Papers

Total Citations

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About

Soh Masuko is a leading researcher at the intersection of human-robot interaction, autonomous systems, and augmented reality (AR), with a focus on designing socially acceptable and psychologically safe autonomous delivery robots (ADRs). His work addresses a critical gap in robotics: not just ensuring physical safety, but understanding how pedestrians *perceive* safety. Masuko’s most-cited paper (5 citations) pioneers the use of AR to display real-time ADR intentions—such as braking or turning—to reduce pedestrian anxiety in real-world environments. He further investigates how the physical shape parameters of unmanned ground vehicles (UGVs) influence subjective feelings of safety, blending engineering design with cognitive psychology. Beyond safety, Masuko explores human-agent interaction in entertainment and e-commerce, notably combining the Robohon smart robot with personalized agents to create engaging online shopping experiences. His interdisciplinary approach—merging robotics, AR, and user experience—positions him as a key figure in making autonomous systems not only functional but also trusted and welcomed by the public.