Max Robotics — Global Service Robot Directory + US Certification

About

Sara Rosenberg is a pioneering researcher at the intersection of social robotics and community pharmacy practice, exploring how welfare technologies can address healthcare workforce shortages. Her work centers on the critical question of whether social robots can safely and effectively counsel patients in high-stakes medication scenarios, particularly around sensitive topics like emergency contraception. Rosenberg’s most impactful study, a qualitative analysis of pharmacists’ views on robotic counselling (6 citations), reveals the nuanced tensions between technological promise and patient safety. She has developed innovative methodological approaches, including role-play and hierarchical task analysis for designing human-robot interactions, and co-creative methods to investigate trust dynamics in robot-mediated medication counselling. Her research on “driving trust factors” among young adults demonstrates that successful implementation requires understanding how patients anticipate and build trust with robotic pharmacists. With a growing portfolio of publications from 2022-2025, Rosenberg is establishing herself as a leading voice in responsible robot deployment in healthcare, balancing technological innovation with rigorous attention to patient vulnerability and professional ethics. Her work provides essential guidance for the future of automated pharmaceutical care.